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The Success of Zeturf and Zebet Brands
Challenge
In a highly competitive market, Zeturf and Zebet needed strong, distinct brand identities and impactful campaigns while optimizing budgets.
Solution
Zebet’s Fun Identity: A playful approach with 3D characters and quirky scenarios targeted a younger, dynamic audience.
Zeturf’s Premium Image: High-quality visuals and polished campaigns established Zeturf as a prestigious and trustworthy brand.
Strategic Partnerships: Zebet partnered with sports commentator Omar Dafonseca, while Zeturf collaborated with Tony Parker and his Infinity Nine Horses stable, boosting visibility and credibility.
Cost Efficiency: Campaigns were delivered at 50% of the cost compared to major agencies, maintaining high quality.
The Results
The campaigns increased brand awareness and market position, contributing to Zeturf’s growth and its acquisition by FDJ. Zebet captured a younger audience, while Zeturf gained prestige and trust. These achievements underline The French Productions’ ability to deliver creative, cost-effective strategies.
Team
Producer: Aurélien Winterman
Creative Director & Director: Stéphane Juffé
Since 2017, The French Productions has managed the communication and production for Zeturf and Zebet. Starting as a small sports betting company, Zeturf became the 4th largest player in the market by 2021 and was acquired by Française des Jeux (FDJ). The French Productions played a pivotal role in building the brands’ visibility, contributing to the group’s attractiveness for acquisition.
